ASE Mission
Develop Better Leaders. Build Better Sport.
We advance athletes, coaches, leaders, and sport organizations through nationally recognized credentialing, innovative education, and lifelong professional development.
Advance. Serve. Elevate.
Building stronger people, programs, and communities through sport.
American Sport Education exists to prepare the people who shape sport—on the field, in the classroom, inside organizations, and throughout their communities.
ASE Vision
A Future Where Every Leader in Sport Embraces Lifelong Learning.
To create a trusted national ecosystem for sport education, credentialing, and professional growth, empowering every individual to learn, lead, and inspire throughout their journey.
What guides us
Principles that turn purpose into action.
Integrity
We lead with honesty, fairness, responsibility, and respect for the people we serve.
Excellence
We pursue meaningful standards and practical learning that elevate performance.
Service
We put participants, professionals, organizations, and communities at the center.
Access
We work to make credible sport education clear, useful, and attainable.
Growth
We believe learning is lifelong and leadership is strengthened through reflection and action.